Marketing built like a system.
Growth built with AI
I'm Natalia, a marketing & data strategist with 10+ years turning messy growth problems into things that actually work. These days I'm building at the edge of marketing and AI, from Paris.
What I actually do
Ten years across Europe and Latin America, hands-on the whole way, not just strategy decks.
Marketing & Data
Building the strategy and reading the numbers that prove it's working: positioning, funnels, and the data behind both.
Paid Media, SEO & Employer Branding
Hands-on execution across acquisition channels and talent-facing brand, not just the theory.
Product & AI Tools
Designing the product and wiring in the AI tools that make it move faster than a team twice the size.
Cross-functional Teams
Leading teams across Latam and EMEA markets, from zero-to-one ventures to global corporate structures.
Recent work
A mix of my own ventures and independent projects, from business model to launch.
Jobi
An AI-powered job search platform for Spanish-speaking job seekers aged 18–28. Freemium model, launching Spain first, then France and Mexico.
View project →Viridis
An app built to fight greenwashing, covering business model, branding, go-to-market strategy, and app & web design, end to end.
View project →People First
Benefits & wellness app for employees, from business model and branding to marketing strategy and product design.
View project →Casa Market
A zero-waste store for organic products and natural cosmetics. End-to-end e-commerce management covering partnerships, sellers, end users, marketing campaigns, branding, web design, and content.
View project →A few earlier projects live in the project archive.
About
I'm Natalia. I've worked in marketing for over ten years now, first inside big teams at companies like Teleperformance and Linio, and more recently on my own, building things from scratch.
Right now most of my time goes into Jobi, a platform I'm building to help Spanish-speaking job seekers actually land jobs, using AI in ways that make a real difference rather than just sounding good in a pitch. I still take on a handful of outside projects too, usually when someone needs both the strategy and a person willing to get into the details.
I live in Paris these days. I care more about work that people can actually use than work that just looks good in a portfolio.
Got a growth problem worth solving?
Whether it's marketing strategy, a product that needs an AI edge, or a venture that needs a hand, I'd like to hear about it.